Concept case study · 2026Concept case study · 2026A repeatable AI pipeline for Hush, a bedside light for tinnitus. It covers hero, lifestyle, detail and paid-social imagery, each tested inside the layouts it ships to.
Hush launches direct-to-consumer. It needs a full image set for the homepage, the product page and paid social. The hard part isn't one beautiful image: it's keeping the exact product correct across 12 different scenes, at a cost and speed that could run every week.
One master packshot became a written spec and a 4-image reference library. Every prompt carries the spec word for word, and every output is scored against it.
W ≈ 1.2 × H
H
30%
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2
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5
Each prompt is three blocks. Two never change, so a winning shot can be rebuilt on demand and a new designer gets the same result on day one.
Lock P1–P4 and score them first. A drifted reference corrupts every shot after it.
Generate the scene with the product in it. Choose on composition and light only.
Product drift? Don't re-roll the scene. Mask the product and inpaint it from P1, or composite it.
One saved Hush grade across the whole series, so different sessions look like one shoot.
8-point scorecard. Ship at 14/16 with every product line at 2/2. Log it.
Four moments in one night, built as a sequence. Each shot uses the previous approved frame as a continuity reference, so the room, light and grade stay one world.
| # | Criterion | Area |
|---|---|---|
| 1 | Silhouette and proportions match P1 | Product |
| 2 | “hush” lowercase, left of exactly one round button | Product |
| 3 | Matte taupe base, frosted dome, warm gradient glow | Product |
| 4 | Believable scale against hands and furniture | Product |
| 5 | Palette and grade match the Hush look | Brand |
| 6 | Calm, quiet, nothing staged or busy | Brand |
| 7 | Objective reads in one second at 120 px | Brief |
| 8 | Copy space and crop safety for every placement | Layout |
Each line is scored 0, 1 or 2. Ship at ≥ 14/16, with all four product lines at 2.
Each shot comes out of a different session with slightly different light. One scripted Photoshop stack, applied as editable layers, makes twelve generations look like one shoot. Drag to compare.
Scripted, so every designer gets the same named layers in one click. Values are tuned per shot, never rebuilt.
Every shot was planned for the surfaces it ships to: a focal point that survives the mobile crop, copy space that keeps type legible, and a silhouette that still reads at thumbnail size.
Warm light and soft sound that help quiet the ringing at night.
Shop Hush · $129☰Warm light and soft sound that help quiet the ringing at night.
Shop Hush · $129One generation, two crops. The product sits at 62% of the width, so a 4:5 mobile crop centred there keeps it whole. On mobile the headline moves below the image instead of over it, because the narrow crop leaves no calm wall to hold type.
Warm light and soft sound for nights with tinnitus.
The gallery is ordered by buying question, not by how good each image looks: What is it? (packshot) → How do I use it? (L1) → Is it well made? (D1) → How will it feel? (L2) → Does it suit my room? (L3).
Two of the three ads are crops of existing plates, with no new generation. The 9:16 plate was prompted with empty top and bottom bands so platform UI never covers the product or the CTA.
Before shipping, every hero candidate is checked at real ad and listing sizes. If the dome stops reading as one shape, it fails line 7.
The second goal: a standard the whole team can produce to, not just one specialist.